Newsworthy

A first of its kind collaborative is off to a great start in North Carolina

by Zach Stovall on June 30, 2022

How it started

Earlier this year we shared our excitement to launch NorthCarolinaBound as the first state-wide destination collaborative of its kind. Through this partnership, Visit North Carolina is leading the charge to bring massive value to regional destinations and its lodging industry.

How it’s going

Since our announcement, we’ve been working to onboard an enthusiastic group of folks from independent hotels to branded groups, vacation rentals, and even regional destinations.

Infographic: In just five months since announcing the collaborative, here’s who’s on board. 16 regional destinations working together to level up their markets, 155 lodging partners winning over travelers in the dreaming and planning phases, 17,000+ lodging rooms a significant percentage of the state's inventory working in unison.

From the dreaming phase to the planning phase, Flip.to is helping North Carolina’s properties spark conversations that build relationships and win over travelers.

A variety of screenshots of various guest stories and photos from Sanderling Resort guests

Sanderling Resort is winning at the Dreaming Phase.

231K friends and family reached in 90 days.

Screenshots of Grandover's Discovery stats and Discovery Planner Flow

The Grandover Resort & Spa is crushing it in the Planning Phase.

In 90 days, 3,000 planners unveiled, which led to $30K in direct revenue earned.

Photo submission from Jay M., showing a small chihuahua in the back of an SUV looking out of the open hatchback at the sunset as its owner is laying camping next to him. Jay's photo says 'My favorite North Carolina moment was watching an amazing sunset with my best friend on the Blue Ridge Parkway.'

On the statewide level, Visit North Carolina is creating impact for everyone.

385,000 friends and family reached—a new, right-fit audience—and 8,000 planners unveiled, who are considering a trip to NC.

Screenshots of the Visit NC 'Take only stories, leave only footprints' campaign invitation page

Visit North Carolina’s Take Only Stories, Leave Only Footprints campaign is currently introducing the state to a trove of enthusiasts interested in outdoor adventure, and bringing added awareness to Outdoor NC’s “Leave No Trace” principles.

Flip.to’s other partners in NorthCarolinaBound are setting up for massive impacts too, and as the groundswell builds, it’s going to be a major win for everyone in the state of North Carolina.

Working to help everyone

“It’s our mission to drive meaningful growth to the tourism industry with innovation that provides measurable impact.

NorthCarolinaBound delivers directly to our destination and lodging partners in all 100 counties while engaging with travelers in positive ways,” said Wit Tuttell, director of Visit NC.

By working together at scale, Flip.to and Visit North Carolina are leading the state to a more profitable future. We continue to add more partners, and grow a collaborative that’s stronger with each passing day.

If you’re a member of the North Carolina lodging industry or a regional destination, give us a shout. We’d love to welcome you into this unique collaborative.

Zach Stovall

zstovall@flip.to

Senior Creative Strategist for Flip.to. Content guy, island explorer, traveler, slight-to-medium goofball.

Advocacy, hospitality, and big ideas converge, straight to your inbox.

Rest assured, you can unsubscribe anytime.

Thanks for subscribing!

Keep an eye out for our email.

Sorry, something went wrong on our side.

Please try again in a few minutes, or let us know if you continue to have problems subscribing.
Contact us

More stories

; ; ; ; ; ; ; ;